Want Attention-Grabbing SEO Copy? Here's How to Get Results06/24/2013 00:23
Have you searched online for facts about a topic? Any topic? Did you use a search engine? If you have, then you know first-hand the way that effective SEO copywriting sets itself apart from SEO copywriting that isn't very efficacious. The World Wide Web is primarily composed of content, and when you use a search engine to go to a website, the first thing you notice is how proficient the page's content is or isn't. It's simply a waste of time to reach a website that looks like it has the information you need but turns out to be useless. Many times the website has the information on your topic but it is poorly written with the facts out of place. You don't want to create a feeling of frustration or disappointment when you finally attract visitors to your website. For this specific reason it's important to have the articles on your website optimized for targeted keywords that are carefully weaved into high quality content. Read on to find out how to go about composing great SEO copy and how to best utilize it to further your business goals.
If you want the search engines to grab onto your web content, keyword choice is going to be critical. Careful consideration needs to be given to which combination of phrases and keywords yields the best possible results for your site. When you start writing your copy, include your targeted keywords through out its body, not just the beginning. Don't try to weave in too many keywords, focus on having 2 to 3 primary keywords for your copy. You also need to keep track of how often those keywords and phrases are used within your copy. Some marketers have actually determined that 3% is the best possible density of keywords in copy. However, this is a somewhat informal indication so you shouldn't worry if you stray from it a little bit. The real rule of thumb is to make sure that while you utilize keywords and phrase within your writing that you ensure your text is still read-able and stimulating to your site's visitors. It does you no good to add keywords willy-nilly; your content must be make sense to your readers. One approach is to write your copy first so that it flows; then add your keywords where they best fit in. There are many free tools available online that can help you check your page's keyword density.
You can also use the keywords in your subheadings/side headings. This makes your website more user friendly as well as more SEO friendly. Instead of implementing your keywords too heavily in an article, you could utilize synonyms or relevant terms to make it feel more balanced. If you repeat the keywords too often, it might make it look like spam. You can have a ratio of 100:1, which means, use one keyword for every 100 words of your content.
And please, always remember that proof reading is your friend! No article should be published without having someone check it for errors. While focusing on your content, spelling and grammar errors can easily be overlooked. And it will also ensure that your content reads seamlessly. Having error-ridden articles just gives out an unprofessional impression to the reader.
Some engines don't go very deep into your site, so make sure that your home pages and main category pages have a good amount of primary keywords well-placed within them. Also, because the search engines ignore them, be sure not to put links in your images. More Help